Hypothesis
Merely seeing alcohol-related pictures, without drinking, would make aggressive words more accessible, as Bartholow and Heinz (2006) reported.
What failed
In a lexical decision task pairing aggressive and neutral words with alcohol-related or neutral pictures, the expected effect did not replicate: the only effect was a main effect of word type, with neutral words detected faster than aggressive ones.
Broken assumption
Alcohol cues alone, without consumption, increase the accessibility of aggressive thoughts.
Why
The authors attribute the outcome to study limitations, and report that faulty design choices also made the planned analysis of gender-stereotype endorsement impossible.
From the published paper: Leboeuf et al. Journal of Trial and Error, 2020. ↗CC BY